Consumer and clinical nutrition, consumer health and wellbeing market reports, trends and innovation research and analysis

Business Insights’ consumer nutrition research stream identifies key trends, future innovations, and growth opportunities within the nutrition space.

The evolution of consumer health has led to rising demand for products with targeted applications for more defined user groups. This is creating a key opportunity for food and drinks manufacturers to expand into the clinical nutrition and medical foods market, which has historically been dominated by pharmaceutical companies.

Making specific health claims will become more difficult for the food and drinks industry as a result of impending health claim regulation in Europe and elsewhere. The need to substantiate the claimed health benefits of ingredients with scientific evidence is forcing food and drinks manufacturers to take a ‘pharmaceutical’ approach to R&D, with the use of clinical trials to prove the efficacy of ingredients.

Our in-depth nutrition research explores the relationship between the food and drinks and pharmaceutical industries, focusing on proprietary technologies and ingredients, consumer-led initiatives such as nutraceuticals and nutrigenomics, clinical-led initiatives such as enteral and parenteral nutrition, and innovative R&D models – including the networked nutrition model.